NPR Week 2026

Q: What is the Nigeria Public Relations Week?
Nigeria Public Relations Week (NPRW) is the largest convocation of public relations professionals, policymakers, industry leaders, and members of the Global Alliance for Public Relations and Communication Management, representing 126 countries worldwide.

Q: What are the prime objectives of NPRW?
• Foster professional development.
• Spark dialogue among stakeholders.
• Rebuild trust among stakeholders.
• Explore pathways for achieving the nation’s growth agenda through public relations.
• Highlight the value of public relations as a strategic management tool.
• Facilitate networking and collaboration.
• Promote national identity and unity.

Q: Who should attend?
The NPRW is an inclusive event, providing value for diverse participants through discussions, knowledge-sharing, and building connections across sectors. Participants include policy makers, public relations professionals across all industries and sectors, top business executives, government officials, recent communications graduates, young PR professionals, and marketing and advertising professionals.

Q: How many delegates are expected?
Over 2,000 delegates from Nigeria, Africa, and around the world are expected to attend.

Q: When and where will it be held?
The NPRW begins on Sunday, April 19th and concludes on Saturday, April 25th, 2026, at the Umaru Musa Yar'adua Centre (Murtala Square), Kaduna State, Nigeria.

Q: Why Kaduna?
Kaduna State is a major agricultural powerhouse and widely regarded as the food basket of Northern Nigeria. It excels in producing staple crops such as maize, millet, sorghum, groundnut, ginger, and soybeans, and leads national grape production with about 85% of output.

Agriculture drives Kaduna’s economy, contributing 42–43% of its GDP and employing 60–77% of the workforce. By 2025, Kaduna stands as a leading hub for crop production and agro-industrialisation in the North, with ongoing investments in inputs, infrastructure, and value chains to enhance food security and inclusive growth.

Strategically, Kaduna serves as a gateway between North and South, supported by robust infrastructure including hotels, event halls, roads, railways, and air links. Known as a symbol of unity, learning, and diversity, it provides the ideal platform for a national dialogue on communication, food security, and nation-building.

Q: Is Kaduna State Government involved?
Yes. The Kaduna State Government is actively involved as the strategic partner and official host of the Nigeria Public Relations Week 2026.

Q: Does it include the 63rd NIPR Annual General Meeting?
Yes, the 63rd Annual General Meeting (AGM) will be held at the same venue on Day 4 – Thursday, April 23, 2026.

Q: What is the theme of NPRW 2026?
“Food Security: From Policy Paper to Public Plate – The Imperatives of Public Relations.”

Recent UN and humanitarian analyses show that millions of Nigerians are facing an acute food shortage that is already eroding health, livelihoods, and social stability. Addressing this scale of need demands more than policy papers; it requires urgent, effective, and sustainable solutions, with communication at the centre of those solutions.

NPRW 2026 Kaduna will move the conversation from diagnosis to delivery by exploring how strategic public relations builds trust, coordinates action across government, humanitarian, and private actors, and motivates citizen behaviour change so agricultural policy translates into secure, nutritious food on Nigerian plates.

Key Focus Areas:
• Clear and effective crisis messaging.
• Localised behaviour-change communication campaigns.
• Credible transparency frameworks for institutions.
• Media partnerships that sustain public awareness.
• Communication-led interventions that connect policy to real community outcomes.
• NPRW 2026 will spotlight communication models that strengthen food systems, sustain public trust, and ensure that policy becomes practice.

Q: Why Boldly Public Relations?
We embrace this message because we are bold, deliberate, intentional, and unapologetic about our profession. Public relations is an essential function, and NPRW is leading the charge for its full recognition. The tagline #BoldlyPublicRelations reflects this mission.

Q: Who are the Keynote Speakers?
Invited keynote speakers include leading international agribusiness experts from within and outside Nigeria, top government officials, and chief executives. The Governor of Kaduna State, His Excellency Senator Uba Sani, CON, will serve as the Chief Host.

Q: How many sessions will there be?
There will be over 25 sessions covering diverse, sector-based topics.

Q: What are the benefits of attending?
Delegates will gain insights into the global and Nigerian agribusiness sector and discover new business opportunities. Participants will also experience the practical value of public relations through case studies and workshops, learn from renowned speakers, gain practical tools, expand their professional networks, and contribute meaningfully to Nigeria’s growth agenda.

Q: Are there special programmes for young professionals?
Yes. Day One is dedicated to engaging young professionals and students, helping them better understand the craft and interact directly with mentors. Young professionals will also benefit from masterclasses and breakout sessions throughout the Week.

Q: What are the growth and economic impact projections for 2024–2026?
Between 2024 and 2026, NPRW has recorded over 120% growth in attendance and a 160% increase in economic impact across host states. Attendance grew from over 800 participants in Abeokuta (₦360 million economic impact) to more than 1,700 participants in Uyo (₦600 million+ impact), with Kaduna State projected to host over 2,000 attendees, generating between ₦800 million and ₦1 billion in economic impact.

Q: How is hospitality arranged?
Hospitality arrangements have been made with over forty (40) endorsed partner hotels located in close proximity to the event venue. A comprehensive list of approved partner hotels is available here.

Q: How is security guaranteed?
Security for NPRW 2026 is coordinated by the Kaduna State Ministry of Internal Security and Home Affairs through a robust, multi-agency security architecture. This includes the Nigeria Police Force, Department of State Services (DSS), Nigerian Army, Nigeria Security and Civil Defence Corps (NSCDC), Nigeria Immigration Service, and community policing structures. These coordinated efforts ensure proactive crime prevention, rapid response, and a safe environment for all participants.

Q: What is the fee to attend?
Registration Fees:

Early Bird (valid until February 28, 2026)
• Members: ₦95,000
• Non-Members: ₦125,000

Regular (February 28 – March 21, 2026)
• Members: ₦120,000
• Non-Members: ₦150,000

Late Registration (March – April 5, 2026)
• Members: ₦170,000
• Non-Members: ₦200,000

Group Registration Discounts:
• 50 – 100 delegates from the same organisation: 10% discount
• Above 100 delegates from the same organisation: 15% discount

Please note that onsite registration will not be available.

Q: How do I register?
Registration is strictly online via the NPRW 2026 Registration Portal. Click here to register.

Q: Is technology playing a role?
Yes. A dedicated event management application has been deployed to support seamless registration and efficient delegate management before, during, and after the Week.

Q: Is there international participation?
Yes. NPRW 2026 will host international agribusiness experts and public relations practitioners from across the globe.

Q: What does NIPR stand for, and what is its function?
NIPR (Nigeria Institute of Public Relations) was founded in 1963 to advance public relations as a profession in Nigeria. The Institute unites public relations professionals, enhances the reputation of the industry, and provides strategic PR-related solutions that support national development.

Q: Who can become a member and how?
Graduates of public relations, communications, marketing, social sciences, and related disciplines are eligible for membership. Individuals from other professional backgrounds may also qualify by completing the Institute’s certification or diploma programmes.

To register, please visit: https://portal.niprng.org.ng/member/register

Q: What is the definition of public relations?
While there are several accepted definitions, the Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

At the conclusion of NPRW 2026, the Nigerian Institute of Public Relations will present the official Nigerian definition of public relations.

Q: What plans does NIPR have to help manage the reputation of Nigeria?
The Nigeria Reputation Management Group (NRMG) is an initiative of the Nigerian Institute of Public Relations (NIPR) aimed at rebranding Nigeria’s image by combating misinformation, promoting national achievements, and fostering integrity, accountability, and transparency.

The initiative brings together leaders, citizens, and professionals to collaboratively build a positive national narrative. Led by respected figures such as Chief Yomi Badejo-Okusanya and Dr. John Momoh, OON, the Group focuses on influencing policy, shaping public discourse, and establishing pillars of national cultural power, including the “M-Factor”, to strengthen Nigeria’s global standing.

Learn more: https://www.niprng.org.ng/news/posts/nipr-unveils-nigeria-reputation-management-group

NPRW Kaduna 2026: Frequently Asked Questions

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