NPRW 2024 – A Cultural and Economic Phenomenon

NPRW 2024 was more than just an industry event; it was a cultural and economic phenomenon. Hosted in Abeokuta, Ogun State, the gathering welcomed over 500 participants from nearly every state in Nigeria. The event left an indelible mark on the attendees and on the local economy of Abeokuta.

Participants stayed in hotels, explored the city’s vibrant culture, enjoyed local delicacies, and experienced the rich nightlife. From bustling markets to serene historic sites, Abeokuta came alive with activity, significantly boosting local businesses and contributing to the city’s GDP.

Excursions to iconic landmarks like the Olusegun Obasanjo Presidential Library, Itokun Market, and Olumo Rock were highlights of the week. These visits not only provided leisure opportunities but also allowed participants to reflect on Nigeria's heritage and the power of storytelling in shaping the nation's image.

Celebrating Culture and Building Networks

NPRW 2024 also showcased Nigeria’s indigenous culture through vibrant networking activities that combined professional engagement with cultural immersion:

• Golf Kitty: A serene yet impactful gathering for participants to connect over sport, fostering valuable relationships in a relaxed setting.
• Adire On The Runway: A celebration of Nigeria’s textile heritage, where attendees donned traditional Adire fabrics, enjoyed local cuisines, and appreciated cultural performances.
• Owambe Party: A grand showcase of Nigerian parties, featuring traditional music, dance, and fashion.

These events emphasized the power of cultural storytelling and cemented NPRW as more than just a professional gathering.